Brand Built From Scratch

Developed Humble Crumble’s brand identity from scratch, creating a complete visual system for a dessert and beverage brand. The work included logo design, colour direction, typography, menu design, packaging mockups, promotional banner design, product photography and social media content. The identity gave Humble Crumble a recognisable, customer-friendly and commercially usable brand presence across both in-store and digital platforms. The winter campaign visuals helped increase seasonal product appeal, with the client reporting an estimated 25% uplift in sales during the promotional period.

ODGRAIN helped us build Humble Crumble from the ground up. From the logo and menu to packaging concepts, campaign visuals and product photography, the brand finally had a clear identity that customers could recognise and connect with. The winter campaign also helped drive stronger attention and sales.

Onik Taher, owner